Solstice Outdoors is Ashland’s premier locally-owned outdoor store and gear shop. They’re the perfect place to shop for your next big adventure, whether it’s a day on the Big Lake, gearing up for a hike, hitting the ski trail, or going out on the town. Their convenient location on the shore of Chequamegon Bay offers unique services, like kayak and paddleboard rentals, and pro services like board and ski waxing.